The domestic production and consumption of organic grain has increased dramatically over a 10 year period in response to consumer demand for organic foods. Grain consumers and processors need consistent supplies of good quality raw material to support cost effective production on a year-round basis. It is vital that organic grain producers have a clear understanding of the markets that are available for their crops. Organic grain producers should be aware of the quality standards their crops need to achieve to be acceptable for each specific market. If organic farmers produce crops that are not in good demand, or fail to meet required quality standards, financial returns will suffer and difficulty may be experienced in finding market outets. Effective marketing is vital to any business – this is no less true for organic grain producers than any other producer. It is no longer good enough to assume that all organic produce is in demand – failure to meet market requirements may have a significant impact on business profitability